Articles
1. The first and most important step to putting together a team of employees is an airtight hiring process (Series of: Hiring for Success will be on this site soon)
2. Define job responsibilities and expectations in writing and in great detail covering interaction with fellow employees and customers and have it signed by employee.
3. Train employees and make sure to catch them doing something "right" and TELL them.
4. Listen closely to their ideas and then consider them.
5. The more important you make them feel, their "pride of ownership" in your business will grow and then you have employees who will help GROW your company.
By: Shar Shingler
KeyLight Advertising Agency does prospective employee evaluation and can help with your hiring process
It’s more important than ever to have superior customer service for today’s consumers. We live in a fast paced world and people want to “get and go” as quickly as possible and on top of that, they want a feel good flavor in their shopping experience. Demanding right??? The competition is waiting for your customers.
Welcome to the first steps of “Inbound Marketing”. Start doing these simple things and you will keep your current customers and begin to grow your business even in today challenging world.
- Acknowledge your customer with a smile the moment they walk through the door
- Educate your employees about the value of customers service and how to make a customer want to keep coming back
- Communicate and advertising campaigns to your employees so that they will understand when approached by customers
- Talk one on one with employees to learn how they “see your customers” and fellow employees
- Make sure that there is follow through with EVERY customer
- If you remember the customer’s name, you are really on top of your game
- Invite your customer back
- Employees must remember to keep a positive attitude because customers pick up on a negative atmosphere
- Answer the phone with a smile and greeting…I promise that the caller can tell the difference
- Teach your employees how to upsell and your profits will rise
By: Shar Shingler
For more information, or to set up a training seminar, contact KeyLight Advertising at: 740-392-7427
By Matt Starr, KeyLight Advertising Partner
September 28, 2010
Probably the top concept in creating a marketing message has everything to do with branding. Branding has become synonymous with a snazzy logo, a memorable tag line, and a feeling of belonging to your product or service captured in a melodic jingle. Who can forget “Two all-beef patties…,” “Plop, Plop, Fizz, Fizz,” and my favorite, “Tastes Great – Less Filling.”
Did these ads work? Of course they did. The public bought these products in droves and still do today even though the marketing messages have changed. But why did these ads work? Each concept for a successful message must always be sound conceptually and speak to the audience you’re trying to reach.
More importantly, the brand isn’t just the logo, tag line, jingle or spokesperson for your business. More important to these is the relationship the business has with his customers. You can spend $1 million on the most cleverly written ad for the most revolutionary product to change our culture, but if your relationship with the customer is less than satisfactory, then you’ve dumped a bunch of money down the drain.
The relationship is key and will always be in the front of your customers’ minds when they decide to buy your product. What do people say about you?
By Shar Shingler, KeyLight Advertising Partner
Marketing Objective
This needs to be your focus: What do you want to achieve through this campaign and in what time frame?
There are two types of marketing:
- Immediate Response
- Image Marketing
Image marketing coupled with immediate response gives you the greatest results. Advertising is laying a foundation for your clients to let them know that your are here to stay. Most people don't want to do business with "fly by night" types of businesses (there are a few exceptions to this in certain products that don't require repeat business).
What target audience do you need to reach for this campaign?
Target Audience is ranked by:
- Age
- Income
- Education
- Lifestyle.
Now you need a "hook".
- What can you say that will motivate your clients to respond to your advertising?
- People respond and buy for two reasons: You’ve created a need....You’ve created a desire.
Customer Base
- You must understand their buying trends.
- Evaluate your customers.
- Get market research. You really should study what products were sold in what months in your own company and worldwide.
Creative
Hopefully, you have a group of people in your organization who will sit down and "think tank" with you to come up with advertising ideas and campaigns that work.
Prospective Customer
First of all, the only thing that works in advertising is what you say times how many times you say it. It's all about frequency and the trick is learning how to make your advertising dollars work for you.
- Message
- Frequency
- Consistency
Media Choice
- Radio
- TV
- Internet
- Billboards
- Newspaper, Mailers
- Movie Theater
- Yellow Pages
- Outdoor
- Etc.
Once you've done your market research and decided what direction you plan to take, commit to it and invest in it. Do not invest in newspaper one month and billboards the next and then radio or television the next. You didn't build your business in a month and that's how you must look at your advertising budget. Think of your advertising budget as an employee. Budget a certain amount (should be about 5% of your gross) each month and stick to it.
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