We go to the same events as you. Our children and grandchildren attend your children and grandchildren’s schools, youth sporting events, and arts. Your business is our business, and it behooves us to help you create wealth for your families, employees, favorite non-profit charity contributions, and your overall business growth. Feel free to run your company! Having us on board frees you up to tackle the issues that need handling immediately and can’t wait for a media sales meeting to end.
Imagine not having to meet with advertising sales representatives. Think about how much time you would have to devote to developing your business if your days weren’t taken up by meetings and decisions as to what column size, radio promotion, or Cable TV schedule to set up. KeyLight takes care of all of that for you. If you don’t want to be hassled by the media sales rep’s, just say, “Sounds great! I’d like you to talk to KeyLight Ad Agency.” We take over from there and report back to you our findings.
Buy smarter! We work with you to stay within your budget! We will be up front with you – if we think you should spend more in a certain area, we will advise you accordingly. However, you are our customer and have the final decision.
Keeping your staff informed is also a key to your success. Does your staff know about all of the sales promotions and advertising campaigns? One of our more fun activities is training your staff on the goals of your campaign. That way, everyone is on the same page. Oh, and you don’t have to prepare anything for the presentation. Just show up and take part in the training along with your staff.
We partner with you – it’s like having your own Marketing Department on staff. How do you know if your customer base knows about you? We help you define your marketing message so people remember and think of you first when they need your product. It’s beyond logos and tag lines. Marketing is about relationships – our relationship with you, your relationship with your staff, and your relationship with your customers and community. While we can help you develop your logo and messages, it’s these relationships that make a difference.
Is all of your advertising working together to position your business in the best possible way? Do you really have time to do your own market research? Are you buying media based on what you like or what will bring your customer into your store? Our experience and resources give you an edge when you need to decide where to place your ads. We find out who is watching, reading, and listening. We even help with your public relations and tie your message to the local school program advertisements, County Fairs give-aways, and display tables.