Articles

By Matt Starr, KeyLight Advertising Partner
September 28, 2010

Probably the top concept in creating a marketing message has everything to do with branding. Branding has become synonymous with a snazzy logo, a memorable tag line, and a feeling of belonging to your product or service captured in a melodic jingle. Who can forget “Two all-beef patties…,” “Plop, Plop, Fizz, Fizz,” and my favorite, “Tastes Great – Less Filling.”

Did these ads work? Of course they did. The public bought these products in droves and still do today even though the marketing messages have changed. But why did these ads work? Each concept for a successful message must always be sound conceptually and speak to the audience you’re trying to reach.

More importantly, the brand isn’t just the logo, tag line, jingle or spokesperson for your business. More important to these is the relationship the business has with his customers. You can spend $1 million on the most cleverly written ad for the most revolutionary product to change our culture, but if your relationship with the customer is less than satisfactory, then you’ve dumped a bunch of money down the drain.

The relationship is key and will always be in the front of your customers’ minds when they decide to buy your product. What do people say about you?